Every wave of export opportunity is fundamentally not about a platform becoming great — it is about how customers changed the way they find information and build connections. Don't chase platforms; chase the migration path of customer attention.
The criteria for choosing platforms: are your customers there, are they there to find suppliers or just to browse, and can you appear there frequently with your content assets?
Attention is limited, but content assets are reusable. One video can go to TikTok, YouTube Shorts, and Instagram — but how, when, and for whom requires your judgment.
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