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16 visible cases
Illustration of a flooring exporter using TikTok for Middle East customer acquisition
TikTok managed operation Flooring exporter

From traditional channels to Middle East TikTok acquisition

Localized videos and ad review helped the team move from unclear expression to continuous buyer-response testing.

Public result About USD 70 in 20 days brought 100+ targeted inquiries; about USD 1,000 cumulatively brought 1,200+ inquiries.
Illustration of solar-product short videos for overseas B2B buyers
TikTok offline workshop Solar company

From not knowing TikTok to building a benchmark account

Product scenes, production lines, and installation processes gave B2B products an overseas content entry point.

Public result One video gained millions of views; the account grew from 700 to 3,000+ followers and later accumulated 50,000+ followers.
Illustration of multilingual AI digital-human videos for Yiwu products
AI digital human Yiwu small commodities

Using multilingual digital humans to reach more overseas buyers

Reusable video templates solved the lack of stable on-camera time and multilingual expression.

Public result Client feedback showed a large number of WeChat adds after posting; one account accumulated 54,000 overseas followers.
Illustration of an AI workflow for lighting-export lead research
AI workflow Lighting exporter

Turning manual lead research into an AI workflow

AI handled initial filtering, lead scoring, and first-email drafts, leaving the founder's time for higher-value follow-up.

Public result Customer-acquisition cost dropped by 60%, and founder time shifted toward better-fit prospects.
International faculty training Public work
International faculty training 2026-03

Thailand Cross-border E-commerce Faculty Training Program

Shared a practical content-production methodology for cross-border e-commerce teachers.

Value Brought content-production methodology into an international faculty-training context.
University / business school Public work
University / business school 2025-05

Alibaba Business School Gen Z AI Empowerment Camp

Connected DeepSeek, TikTok, and cross-border e-commerce for young learners.

Value Linked youth talent development, AI tools, and cross-border e-commerce expression.
Vocational education Public work
Vocational education 2024-09

AI Digital Empowerment Cross-border E-commerce Training: Jiaxing

Connected AI capabilities with cross-border e-commerce training through offline and online sessions.

Value Shows how the EVENBETTER method can enter vocational and industry-education scenarios.
Enterprise AI upgrade Public work
Enterprise AI upgrade 2023-06

ChatGPT Enterprise AI Upgrade Workshop in Shanghai

Shared how exporters can move from AI tools to business implementation.

Value Explained enterprise AI upgrades to foreign-trade owners and teams.
Industry association Public work
Industry association 2025-12

Jiangshan Plastics Overseas Video Marketing Workshop

Explained overseas video marketing, TikTok keywords, competitors, data, and order cases.

Value A reference case for industrial clusters and association-level short-video training.
Industrial cluster / B2B Public work
Industrial cluster / B2B 2023

Videoforce Cross-border B2B Short-video Sharing Session

Helped industrial-cluster companies understand TikTok and B2B short-video expression.

Value Kept as a timeline case rather than a homepage highlight.
AI Future / AI for Exporters Camp Learner signal

After offline workshops, learners know where to start

The focus moves from tool demonstrations back to products, customers, and content rhythm, so teams can build an executable workflow.

What it means The focus moves from tool demonstrations back to products, customers, and content rhythm, so teams can build an executable workflow.
Short-video acquisition / TikTok B2B Learner signal

Content and ad teams start reviewing with data

When topics, materials, account rhythm, and review sheets are fixed, teams know what to continue and what to stop.

What it means When topics, materials, account rhythm, and review sheets are fixed, teams know what to continue and what to stop.
Inquiry feedback / Active development Learner signal

Some learners report back after receiving inquiries

We do not turn individual results into guarantees, but this feedback shows what becomes possible when selection, customers, content, and follow-up connect.

What it means We do not turn individual results into guarantees, but this feedback shows what becomes possible when selection, customers, content, and follow-up connect.
Offline workshop / Q&A Learner signal

Live Q&A turns problems into concrete actions

A workshop is not just about listening. It is about bringing products, accounts, customers, and team issues into the room and breaking them into actions.

What it means A workshop is not just about listening. It is about bringing products, accounts, customers, and team issues into the room and breaking them into actions.
Offline workshop / result feedback Learner signal

Some teams start seeing signals on site

For teams with existing products and materials, a workshop can act as a focused calibration session.

What it means For teams with existing products and materials, a workshop can act as a focused calibration session.
TikTok B2B / content testing Learner signal

TikTok content begins to show traffic signals

Traffic is not the final goal, but it helps teams test which product angles and expressions overseas audiences actually notice.

What it means Traffic is not the final goal, but it helps teams test which product angles and expressions overseas audiences actually notice.
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Owned training, long-term course work, and public proof have been merged into the About timeline.

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