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TikTok offline workshop · Solar company

From not knowing TikTok to building a benchmark account

Product scenes, production lines, and installation processes gave B2B products an overseas content entry point.

Illustration of solar-product short videos for overseas B2B buyers
Solar company Product scenes, production lines, and installation processes gave B2B products an overseas content entry point.

Where was it stuck?

The company mainly relied on international marketplaces and was unsure whether TikTok could work for B2B.

What did we change?

Learned account setup, content planning, and publishing strategy, then published content around automated production-line installation.

What assets were built?

Product video topics, production-line materials, and comment-to-inquiry handling actions.

Public-safe result

One video gained millions of views; the account grew from 700 to 3,000+ followers and later accumulated 50,000+ followers.

Who can use this as reference?

Companies that want to test TikTok B2B but lack stable topics and inquiry handling.

Boundary

This is a public-safe business breakdown. It does not disclose client names, contacts, contract scope, or private chats. Actual outcomes depend on industry, budget, materials, team execution, and time.